RecoveryHome.com was founded by a disabled veteran who went on to own and run a recovery home. Long before that, service had already taught a lasting lesson: when a system is failing the people depending on it, you don't just complain about it — you go fix it.
RecoveryHome.com is the most direct result of trying to do exactly that.
What running a recovery home teaches you
Running a recovery home puts you in a strange position. You're trying to give people a genuinely safe, structured place to rebuild their lives — and at the same time, you're operating inside an industry with a well-earned reputation for profit motive, scammers, and people who've figured out how to make money off other people's worst moments. Brokers shuffle patients between facilities for a cut. Marketing outfits promise "leads" that are really just the same handful of desperate families, sold and resold. Good operators get squeezed by the bad ones, because the bad ones are willing to do things a decent person shouldn't.
The advertising math is part of that same story, and it's the part most families never see up close. A single Google click for a treatment-related search can run $50, $80, sometimes over $100 — before you even get into the banner ads, the referral fees, and the "featured placement" packages that recovery-industry sites have historically charged five to thirty times normal advertising rates for, simply because they know how desperate the audience searching at 2 a.m. really is. That money doesn't come from nowhere. It gets built into what a facility has to charge, or it gets clawed back out of the corners that get cut in care. Either way, families pay for it — they just never see the invoice.
That math is what RecoveryHome.com was built to stop being part of.
Fixing it started with technology, before this site existed
Before RecoveryHome.com, there was already a clear observation: recovery, as an industry, was years behind where it should have been on technology. The people who needed the most support — people rebuilding a life, one day at a time — were being served by some of the least modern tools of almost any industry around.
So the building started elsewhere first. AmityConnect was the first real attempt at bringing recovery into the digital world properly — a place for connection and community that didn't exist yet in a form people actually wanted to use. Recovery Rewards followed: an app built to help people track their progress and stay motivated on the days that are hardest to stay motivated, because a small, visible marker of progress can matter enormously on day 12, or day 90, or day 400.
Those projects proved something worth building on: people in recovery — and the families standing behind them — will use good tools when good tools actually exist for them. RecoveryHome.com grew directly out of that lesson, aimed at the biggest, highest-stakes moment in the whole process: the search for care itself.
What RecoveryHome.com is built to be
RecoveryHome.com exists to be the site a family deserves when they're standing exactly where every recovery home owner has stood — writing a check, or wondering who to trust, or both. That means a few things, and every one of them is meant literally, not as marketing copy:
Every licensed facility in the country is listed here, whether or not it ever spends a dollar with us. Advertising, when a facility chooses to buy it, is a flat monthly rate — never a fee per call, per lead, or per admission — and it's always labeled as sponsored. It never changes where a facility appears in search results. No family's data is sold. No call gets routed or brokered. And nothing on this site is designed to create urgency that isn't real, because we know exactly how that tactic gets used against people who are already scared.
A recovery home, an app to help people stay motivated, a platform to help people connect — RecoveryHome.com is the version of this work built for the moment none of those quite reached: the moment someone is searching, unsure who to trust, and just needs a straight answer. That's the whole job. Everything else on this site is in service of it.
If you're that person right now: our directory is a good place to start, and our Q&A community is full of people who've been exactly where you are. If you're in crisis, call or text 988, any time.
RecoveryHome.com is a family effort — built and guided day to day by people who care about getting this right, with our founder staying on in the background as an advisor.